EcoLiving

As a working mum with two young children, Jo could see the growing plastic crisis and refused to accept that waste is an inevitable consequence of how we consume products.

It started with eco floss, all available products were made from silk and it needed to be vegan and cruelty free. She found a place in Europe that would manufacture it for her, making sure it was palm oil and beeswax free, taking nearly two years in total.

Similarly, all eco cotton buds had a paper box with a plastic window, and she wanted a 100% paper box. The factory where she got them manufactured had to create a new machine specifically for them, and she also made sure they were organic and Fairtrade.

Though it was time-consuming work, it was worth it and she ended up with good quality, ethical products that were missing from the market.