In 2014 Mr Masey had a short beard and a long ‘tache. Like most men, he didn’t much like getting his ‘tache in his food, especially when eating the odd sandwich or two. There were some great moustache waxes out there but all of them used beeswax and some came with some very odd scents, so Mr Masey took it upon himself to make his own.
Having tried and tested many products and also having spent many hours researching moustache wax formulas, Mr Masey found and old ingredient which hit the spot; it was firm enough to hold, but it didn’t come from bees. Pine Resin was the essential ingredient and along with Carnauba Wax it was the very essence of the formula. Initially the pine resin and wax were sourced from Brasil until Mr Masey discovered, some months later, that the industry there was very exploitative to both the environment and of workers.
With much dedication, Mr Masey managed to track down the last remaining producer in Portugal, where the business is still family run in an ethical and environmentally friendly way.
In September 2014 Mr Masey had made a few tins of waxes and along with some beard oil and some shaving oil he went off to market. Selling six products on his first day he realised that there was a demand for what he had made and one local shop asked if he would supply products for them. Leap forward a few years and the company now employs five people and produces 13,000 products each year and we are growing fast!